Off-Page SEO (Search Engine Optimization):
SEO, or Search Engine Optimization, is the art of getting a higher placement in Google and other search engines when people search for a particular term. For instance, SEO factors determine where your church will appear on the front page of Google when someone searches for churches of your denomination in your area.
SEO is vital so that people in your community are able to find your site when searching for it in Google, as it is far more effective if they find your site in the natural results rather than in the paid results, not to mention being less expensive than paid search placements.
The theory behind SEO is fairly simple, but the implementation can actually be quite difficult. This is a service that secular companies often pay thousands of dollars a month for. Basically, we build valuable links to your site from trusted websites using the words that most people in your area are using to search for churches. This lets the search engines like Google, Bing and Yahoo know that your website ought to be on the first page of the results for that term (eg, Boston Presbyterian churches), and when people search for a church in your area, they’ll see your church’s website in the natural results. Considering the fact that most people now use Google instead of the Yellow Pages, you shouldn’t ignore the people looking for a church on Google.
Depending on your area, this might be very easy or very difficult. It depends on the links already built to your website, and where your site already ranks. For the best results, it may even be necessary to start with a new domain name. Doing this the wrong way can actually hurt your website in the search engine’s eyes, however, so doing things the right way is important.
Progress in this area is something that usually takes months to do safely, especially if you live in a large city. The search engines are very temperamental and are constantly updating. Getting results that last mean using high quality links that you control and a variety of other means such as social media signals to let Google know that your site is the best one in the area.
In order for us to get your site near the top of the search engine results, we need content from your congregation to tell the world about. We can’t begin the real Off-Page SEO work until we get this information from you.
Please upload as many of the following as you can: (uploads for each)